The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.
What exactly does a UX/UI designer do?
First things first: UX and UI design are two different elements of a single consumer experience. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.
Research for UX Design
UX design is particularly interested in user expectations. All of the experiences and interactions that users have had with every application they’ve used in their lives have helped set their expectations for how interfaces are supposed to work. If a UX designer isn’t intimately familiar with these expectations, they could inadvertently design an interface interaction that seems logical to them but breaks commonly accepted conventions. Users don’t like when an interface behaves very differently than they were expecting, and this could negatively impact their experience.